The creative territory we focused on for the creation of the Goodlife Collective brand expression was one of 'growth through focus'. This territory emphasises the importance of setting clear goals, prioritising self-care and personal growth, and focusing one’s energy and attention on the things that truly matter. We can inspire our fellow humans to take ownership of their own growth and pursue their goals with intention and purpose.

Growth through focus speaks to the idea of cultivating mindfulness and awareness in our daily lives. By focusing our attention on the present moment and becoming more mindful of our thoughts and emotions, we can develop a greater sense of self-awareness and emotional intelligence leading to greater clarity, resilience, and overall well-being. This direction can still be playful, but not at the expense of getting the message across.

The Goodlife Collective's identity in-tune with nature. Their logo was born from the design to create a symbol that was universal to growth through the passage of time. We harnessed the journey of lunar phases symbol of growth and adaptation. The changing phases reflecting the cyclical nature of life and the importance of embracing change and transformation in order to achieve balance and harmony. A full moon representing abundance and fullness; the crescent moon new beginnings and growth. The lunar eclipse symbolises transformation, renewal and the power of nature in our lives. The lunar eclipse can also be seen as a metaphor for the transformative power of self-care and wellness practices as well as a symbolise letting go of old patterns and habits and making room for new growth and positive change. There is a lot going on in this mark.

The rest of the application is being rolled out and we will update this page soon.

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